She doesn’t need promotion. Because the fans will do the promotion for her.

Yeah. Exactly. It’s a really modern way of doing things. Especially if the material is strong, which it is. She’s not a singles artist. Record labels now work so much on singles. That’s just not who she is. She’s such a diverse artist, and you can’t take one side of her without another. And that’s why it’s so important for you to see the whole thing, for you to hear the whole thing. Because she’s so multifaceted. She is a woman and she’s a sexual being and she’s a mother and she’s a feminist; she’s emotional and she’s vulnerable, but then at the same time she’s powerful. And I think that’s so important to understand and know about her. Each video cannot stand in isolation, you know? They support each other. So I know it’s important to her for people to hear and see the entire body of work at once. And she made you do that. She made you do that. She’s gonna force you to do it her way. And you’re gonna love it. [x]

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